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Sales & marketing

Sports agent

Sports agents negotiate employment contracts for their clients.

Annual Salary


Average UK salary in 2022 was £33,200
(source Office for National Statistics)

Working hours

36 to 38 variable

You could work: evenings / weekends / bank holidays; at short notice

Future employment

There will be 0.5% more Sports agent jobs in 2027.

Day to day tasks

Your day-to-day duties could include:

  • scouting for new and talented athletes and players at sports matches and events
  • finding opportunities with organisations for athletes and players
  • managing your client’s marketing and endorsement activities
  • representing your client if there’s a dispute with the organisation that employs them
  • acting as a media spokesperson for your client
  • handling contract and salary packages
  • supporting your clients during times of personal difficulty, loss of form or when they're under pressure

Working environment

You could work on a sports field, from home, at a sports arena or in an office.

Your working environment may be outdoors some of the time and you'll travel often.

You can get into this job through:

  • a university course
  • working your way up

You could do a foundation degree or degree in sports management before joining a management company as a trainee.

A qualification in law or business may also be useful, although it's not essential.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
For more information

There are no set entry requirements to be a football or sports agent. To get started, most agents usually have:

  • work experience with a sports agency – you can contact agencies to see if there are voluntary placements or internships available
  • contacts within sport – you can build up your contacts by watching games and matches and getting to know club officials, players, and their parents and friends
  • legal knowledge – a lot of your work will involve looking over legal contracts, so you'll need a good understanding of contract law, and it may help if you're a trained solicitor
  • business knowledge – this is very important to the role, so you may also find it useful to study for a degree or postgraduate course in international sports management or business management

More information

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With experience and contacts, you could set up your own sports agency.

Skills required and how your skills match up

What skills are required?

You'll need:

  • customer service skills
  • the ability to accept criticism and work well under pressure
  • the ability to sell products and services
  • the ability to use your initiative
  • persistence and determination
  • to be thorough and pay attention to detail
  • ambition and a desire to succeed
  • excellent verbal communication skills
  • knowledge of English language
  • to be able to carry out basic tasks on a computer or hand-held device
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