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Sales & marketing

Market researcher

Market researchers interview people to find out what they think about products, services or issues.

Annual Salary

£14,000 to £24,000

Average UK salary in 2019 was £30,378
(source Office for National Statistics)

Working hours

26 to 28 variable

You could work: evenings / weekends; flexibly

Future employment

There will be 6% more Market researcher jobs in 2026.
In your local area

Day to day tasks

Your day-to-day duties may include:

  • going up to people in the street, phoning them or visiting them at home
  • persuading people to take part in a survey
  • asking people questions and possibly video them
  • recording people’s answers
  • organising the results and passing them to your supervisor

Working environment

You could work from home or in a contact centre.

You can get into this job through:

  • a college course
  • an apprenticeship
  • applying directly
  • specialist courses run by a professional body

You could do a college course, which may be useful when looking for a job. Courses include:

  • Level 1 Certificate in Customer Service
  • Level 2 Certificate in Principles of Working in Customer Service
  • Level 2 Certificate in Principles of Marketing

Entry requirements

You'll usually need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
For more information

You could get into this job through an intermediate apprenticeship in marketing.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
For more information
Direct application

You could apply directly for jobs. Experience in marketing or customer service may give you an advantage. Employers will be more interested in your personality, your enthusiasm and your communication skills.

Other routes

You can do market research courses through The Market Research Society, which may help you get into this job.

More information

Career tips

Experience in sales or marketing could help you get into this career.

Further information

You'll find more advice about working in market research through The Market Research Society.

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With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

Skills required and how your skills match up

What skills are required?

You'll need:

  • maths knowledge
  • to be thorough and pay attention to detail
  • knowledge of English language
  • analytical thinking skills
  • the ability to use your initiative
  • the ability to work well with others
  • to be flexible and open to change
  • excellent verbal communication skills
  • excellent written communication skills
  • to be able to use a computer and the main software packages competently
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