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Sales & marketing


Shopkeepers manage their own stores or run stores on behalf of a retail chain.

Annual Salary


Average UK salary in 2019 was £30,378
(source Office for National Statistics)

Working hours

42 to 44 variable

You could work: in your own business; managing your own hours

Day to day tasks

Your day-to-day duties could include:

  • taking payments, giving change and wrapping purchases
  • answering customers’ enquiries and giving advice about products
  • listening to customers’ needs and requests, which can indicate new sales opportunities
  • calculating takings and wages
  • depositing cash at the bank, book-keeping and stocktaking
  • ordering stock from wholesalers, manufacturers, agents and importers

Working environment

You could work at a store.

Your working environment may be physically demanding.

You can get into this job through:

  • a college course
  • an apprenticeship
  • setting up your own business

You could do a college course, which may help if you're setting up your own business. Courses include:

  • Level 1 Business Start Up
  • Level 2 Certificate in Preparing to Set Up in a New Business
  • Level 3 Certificate in Business Essentials

For more information

You can get into this job through a retail manager higher apprenticeship.

This will usually take 18 months to complete. You'll do on-the-job training and spend time with a college or training provider.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
For more information
Other routes

You can become a shopkeeper by taking over an existing business or opening a franchise. You could also set up your own retail outlet on the high street or online.

It'll help if you've got some experience in retail, sales, administration or business management.

You can find advice about setting up and running your own business from Business is Great.

Requirements and restrictions

You'll need to:

  • be over 18 to sell alcohol and other restricted goods

More information

Professional and industry bodies

You may find it useful to join an organisation like the British Independent Retailers Association, for professional development, training opportunities and to make industry contacts.

Further information

You can get advice about starting out in retail from the British Independent Retailers Association.

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You could buy a franchise, or, with experience and an established brand name, you could expand or improve your premises or buy another shop.

Skills required and how your skills match up

What skills are required?

You'll need:

  • customer service skills
  • patience and the ability to remain calm in stressful situations
  • the ability to accept criticism and work well under pressure
  • the ability to work well with others
  • leadership skills
  • to enjoy working with other people
  • the ability to sell products and services
  • business management skills
  • sensitivity and understanding
  • to be able to use a computer and the main software packages competently
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