Sales & marketing

You can get into this job through:

• a university course
• an apprenticeship
• a college course
• specialist courses run by a professional body

University

You could study for a degree or postgraduate award recognised by the Chartered Institute of Public Relations.

Courses include:

• public relations
• media communications
• business and public relations

Entry requirements

You'll usually need:

• 2 to 3 A levels, or equivalent, for a degree
• a degree in any subject for a postgraduate course

For more information

• equivalent entry requirements
• student finance for fees and living costs
• university courses and entry requirements

College

There is no set entry route to become a public relations officer but it may be useful to do a relevant subject like a Foundation Certificate in Marketing.

You can also study higher level qualifications if you're working in a marketing or communications department.

For more information

• search for courses

Apprenticeship

You can work towards this role by doing a public relations assistant higher apprenticeship.

Entry requirements

You'll usually need:

• 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

For more information

• equivalent entry requirements
• guide to apprenticeships

Volunteering and work experience

You'll find it useful to get paid or unpaid experience of working in public relations. You can do this by:

• contacting PR departments and consultancies for work experience
• volunteering to promote local charities
• writing for student magazines, newspapers, blogs or social media
• working on student or volunteer radio services

Other routes

You can do professional qualifications through the Chartered Institute of Public Relations.

These can be done online or at a training centre. Courses include:

• a Foundation Certificate for beginners
• a Professional PR Certificate, if you're a graduate or have 2 years' experience in PR

More information

Professional and industry bodies

You could join the Chartered Institute of Public Relations and the Public Relations and Communications Association for training opportunities and to make industry contacts.

Further information

You can find out more about the world of public relations from the Chartered Institute of Public Relations and careers in the industry from the Public Relations and Communications Association.

View all vacancies in this region

With in-house PR officer experience, you could be promoted to PR manager, social media manager or head of communications.

With agency experience, you could progress to senior account executive or account manager.

You could go freelance or move into advertising, marketing or journalism.

You could join the Chartered Institute of Public Relations and the Public Relations and Communications Association for training opportunities and to make industry contacts.

You can find out more about becoming a public relations officer from the Chartered Institute of Public Relations and the Public Relations and Communications Association.