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Sales & marketing

Marketing manager Green Job

Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

Annual Salary

£30,000 to £65,000

Average UK salary in 2023 was £34,963
(source Office for National Statistics)

Working hours

37 to 40 a week

You could work: evenings / weekends; attending events or appointments

Future employment

There will be 2.9% more Marketing manager jobs in 2027.

Day to day tasks

As a Marketing Manager you'll:

  • create marketing and social media strategies
  • plan and manage the launch of new products and services
  • oversee and approve campaign content, budgets and targets
  • work with in-house or external agencies
  • report on the effectiveness of campaigns

Working environment

You could work in an office or at a client's business.

You could get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly

You can become a marketing manager as graduate of any subject. Some higher national diploma or degree subjects might be particularly relevant like:

  • marketing
  • business management
  • digital marketing
  • advertising
  • psychology

Some companies might offer graduate marketing management schemes.

You might be able to fast-track through professional marketing qualifications if your degree is accredited.

You can find out more about the Chartered Institute of Marketing (CIM) accredited degree.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree
For more information

You could start by taking a Marketing Assistant or Marketing Executive Level 3 Advanced Apprenticeship.

If you already have some marketing experience, you might be able to do a Marketing Manager Level 6 Higher Apprenticeship.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
For more information

You could start as a marketing executive and then take a qualification offered by a professional marketing body such as:

Direct application

You might be able to apply directly for marketing manager jobs if you have experience in a related area like:

  • sales management
  • advertising
  • communications
  • public relations

More information

Professional and industry bodies

You can join The Chartered Institute of Marketing for professional development and training opportunities.

Further information

Learn more about how to get into marketing from The Chartered Institute of Marketing.

You can also find out about marketing events and challenges by DMA Talent on the Institute of Data and Marketing.

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With experience, you could move up to:regional manager; marketing director; brand or account director

You could choose to work as a freelance marketing consultant.

How does this job help to address the impacts of climate change and protect wildlife and nature in the West of England?

Marketing Managers are needed to promote and manage marketing activity for low carbon products, green finance, digital and advisory services in the West of England region.

There are several different routes you can take to get into working in this job which you can explore further in the 'Routes into this job' section above. 

Click here for an explanation of the different course and apprenticeship levels.

Examples of post-16 courses you could study at local schools or colleges

  • Business, Geography or Environmental Science A-levels
  • T Level Business, Management and Administration 
  • BTEC National Extended Certificate in Marketing 

Click here to find a local provider

Apprenticeships you may be able to take with local employers

  • Level 3 Marketing Assistant
  • Level 4 Project Management

Click here to search for a local apprenticeship

Examples of post-18 courses you could study at local higher education providers

Click here to search for other university courses

Local employers 

  • Future Leap
  • Enviral
  • Ethical Sales

For more local employment opportunities see the 'Live job vacancies by region' section above.

Skills required and how your skills match up

What skills are required?

You'll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be thorough and pay attention to detail
  • leadership skills
  • maths knowledge
  • business management skills
  • customer service skills
  • knowledge of English language
  • to be able to use a computer and the main software packages confidently
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