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Sales & marketing

Digital marketer

Digital marketers promote brands, products and services through social media, websites and apps.

Annual Salary

£20,000 to £50,000

Average UK salary in 2022 was £33,200
(source Office for National Statistics)

Working hours

37 to 39 a week

You could work: evenings; occasionally

Future employment

There will be 2.9% more Digital marketer jobs in 2027.

Day to day tasks

As a digital marketer, you'll look after different digital products. Your day-to-day tasks will include:

  • working with clients and other marketing professionals
  • updating and creating content that is search engine optimised (SEO)
  • looking at website data to discover ways for improving and tracking the success and failure of campaigns
  • writing and posting content with images on social media platforms
  • drafting and publishing content for online campaigns
  • producing content for e-newsletters and other forms of communication
  • working with web designers to create images and video content for campaigns

Working environment

You could work in an office or at a client's business.

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • specialist courses run by private training organisations

You could do a higher national diploma or degree in:

  • marketing
  • management
  • business studies
  • public relations

You could also study a related subject, which would help you get some of the skills that are important for a career in marketing. Subjects include:

  • media
  • humanities
  • English literature
  • English literature and language

Entry requirements

You'll usually need:

  • between 1 and 3 A levels, or equivalent, for a higher national diploma or degree
For more information

You could complete a college qualification to help you get your first job. Qualifications include:

  • Level 2 Certificate in the Principles of Marketing
  • Level 3 Diploma in Digital Marketing

Entry requirements

You may need:

  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
For more information

You could do a digital marketer advanced or degree apprenticeship, or an advanced or higher apprenticeship in social media and digital marketing.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
For more information

You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.

Volunteering and work experience

You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Other routes

You can find short courses on digital copywriting, marketing and mobile marketing through the Institute of Data and Marketing.

You can study for specialist digital marketing qualifications through The Chartered Institute of Marketing. They offer qualifications from introductory to professional level.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

More information

Further information

You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing and the Institute of Data and Marketing.

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With experience, you could specialise in a particular type of digital marketing, like mobile or video marketing.

You could become a senior digital marketing officer or head of online marketing. You could also work as a freelance digital marketing consultant, or move into related areas like advertising, sales, e-commerce or public relations.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of English language
  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages competently
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