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Sales & marketing

Advertising account executive

Advertising account executives provide the link between an advertising agency and its clients.

Annual Salary

£19,000 to £40,000

Average UK salary in 2019 was £30,378
(source Office for National Statistics)

Working hours

37 to 39 a week

You could work: evenings; occasionally

Future employment

There will be 4% more Advertising account executive jobs in 2026.
In your local area

Day to day tasks

You could:

  • meet clients to discuss their needs
  • organise meetings, keep records of discussions and actions needed
  • gather data and information from the client to support the development of a creative brief
  • prepare materials to present campaign ideas and costs back to clients
  • brief the creative team that produces the words and artwork
  • check and report on the campaign's progress
  • keep in contact with the client at all stages of the campaign
  • manage the account's budget and invoice the client
  • try to win new business for the agency

Working environment

You could work in an office or at a client's business.

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • specialist courses run by professional bodies

You could get into advertising with any degree subject, although some employers may prefer a relevant subject like:

  • advertising and marketing
  • statistics or operational research
  • communication and media studies
  • business or management
  • psychology

With your degree you can apply to graduate training schemes in advertising companies. Employers value work experience so it's important to get as much as you can during your studies.

Your university careers service can help you find suitable work experience, internship and year placement opportunities.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
For more information

There is no set entry route to become an advertising account executive but it may be useful to do a relevant subject like a Foundation Certificate in Professional Marketing.

For more information

You may be able to get into this job through an advertising and media executive advanced apprenticeship.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
For more information

In smaller advertising agencies you may be able to start in a junior position like administrator, and work your way up as your experience in the industry grows.

Volunteering and work experience

Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:

  • work experience
  • internships
  • temporary employment

You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.

Other routes

You could gain relevant skills from studying the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year's experience in an advertising, marketing or communications role.

More information

Career tips

It's a good idea to have a presence on social networking sites. You could also show your creative and communication skills to employers through your own blog or website.

Professional and industry bodies

You could join the Institute of Practitioners in Advertising, for professional development, training opportunities and to make industry contacts.

Further information

You can find out more about a career in advertising from the [Institute of Practitioners in Advertising | ].

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With experience, you could progress to account manager, become an agency director, or set up your own agency.

You can find out more about a career in advertising from the Institute of Practitioners in Advertising.

Skills required and how your skills match up

What skills are required?

You'll need:

  • the ability to sell products and services
  • customer service skills
  • persistence and determination
  • ambition and a desire to succeed
  • persuading and negotiating skills
  • the ability to use your initiative
  • the ability to accept criticism and work well under pressure
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • to be able to use a computer and the main software packages competently
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