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Sales & marketing


Vloggers create and post videos online about their life or specialist interests.

Annual Salary


Average UK salary in 2019 was £30,378
(source Office for National Statistics)

Working hours


You could work: freelance / self-employed;

Day to day tasks

You could typically:

  • plan what to film and write scripts
  • get permission to film people or locations
  • make short films with a video camera or mobile phone
  • use software to edit your videos and add text or special effects
  • tag videos with web links for products you promote
  • promote your vlog to get more followers
  • answer viewers' questions
  • analyse web tracking data on your channels to understand what works best
  • keep up to date with other vloggers' activity and new technology

Working environment

You could work from home, in a creative studio or in an office.

You can get into this job through:

  • a college course
  • an apprenticeship
  • volunteering
  • teaching yourself
  • short private training courses

You can do a college qualification to get practical skills in using editing equipment and software. Courses include:Level 1 Award In Video Editing and Production for Creative Media Industries; Level 2 Certificate in Creative Digital Media; Level 3 Diploma in Digital Content Production

A course that includes work experience will give you the chance to make contacts in the industry.

Entry requirements

You'll need:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
For more information

You could learn useful skills for this role through advanced apprenticeships like:

  • junior content producer
  • digital marketer

These typically take 12 to 18 months to complete as a mix of workplace learning and off-the-job study.

Entry requirements

There are no set entry requirements but it may help you to get in if you have:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
For more information
Volunteering and work experience

It's important that you get as much practical experience as you can.

You could:

  • volunteer to create and edit videos for charities
  • do a work placement in a digital marketing agency
  • edit student or community film productions
  • work on content for an employer's social media channels

Do IT has more information on volunteering opportunities in your area.

Other routes

You could build up your skills and knowledge using free online learning resources that show you how to create vlogs and edit video and sound.

You could also take short courses in video editing run by film schools and private training providers.

More information

Career tips

You can get advice and tips online from other vloggers who have recently started up.

Many people start vlogging as a hobby alongside doing other paid work. This gives you the chance to get subscribers or followers while you improve your skills

Professional and industry bodies

You could join the Institute of Data and Marketing for training opportunities and to make industry contacts.

Further information

You can find some useful resources to help you build the film making skills you'll need from Screenskills.

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You could work for a retail, fashion or marketing company, managing a team of freelance vloggers or social media influencers.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of media production and communication
  • to be thorough and pay attention to detail
  • the ability to understand people’s reactions
  • excellent verbal communication skills
  • thinking and reasoning skills to come up with new ideas
  • persistence and determination
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • ambition and a desire to succeed
  • to be able to use a computer and the main software packages confidently
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