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Sales & marketing

Public relations director

Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.

Annual Salary

£40,000 to £80,000

Average UK salary in 2019 was £30,378
(source Office for National Statistics)

Working hours

39 to 41 a week

You could work: between 8am and 6pm; attending events or appointments

Future employment

There will be 5% more Public relations director jobs in 2026.
In your local area

Day to day tasks

In this role you could:

  • plan and deliver communications campaigns for clients
  • raise awareness of your organisation and its aims
  • communicate messages through online, print and broadcast media
  • manage relationships with clients and sub-contracted agencies
  • report to the organisation’s board or owner
  • represent the organisation at conferences, events and in the media
  • keep up to date with media stories and trends
  • manage budgets

Working environment

You may need to wear smart business dress.

You could work in an office or at a client's business.

You can get into this job through:

  • a university course
  • working towards this role
  • applying directly

Public relations roles are open to graduates of most subjects, though you could study for a more specialist degree or postgraduate qualification recognised by the Chartered Institute of Public Relations.

Courses include:

  • Public Relations
  • Marketing Communications with PR
  • Public Relations and Corporate Communications

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study
For more information

You could join a public relations firm as a manager and with experience, work your way up to become a company director.

Direct application

You could apply to become a public relations (PR) director if you've got several years' experience at senior management level in PR, marketing or communications.

More information

Further information

You can find out more about a career in public relations from the Public Relations & Communications Association and the Chartered Institute of Public Relations.

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You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.

You could also work as a PR consultant, advising corporate clients on communications strategy and policy.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of media production and communication
  • customer service skills
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • persistence and determination
  • excellent verbal communication skills
  • to be flexible and open to change
  • the ability to sell products and services
  • to be able to use a computer and the main software packages competently
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