Sales & marketing

Public relations director

Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.

Annual Salary

£40,000 to £80,000

Average UK salary in 2018 was £29,588
(source Office for National Statistics)

Working hours

39 to 41 a week

You could work: between 8am and 6pm; attending events or appointments

Future employment

There will be 5% more Public relations director jobs in 2024.
In your local area

What's it all about?

Day to day tasks

Your day-to-day duties may include:

  • planning and delivering communications campaigns for clients
  • raising awareness of your organisation and its aims
  • communicating messages through online, print and broadcast media
  • managing relationships with clients and sub-contracted agencies
  • reporting to the organisation’s board or owner
  • representing the organisation at conferences, events and in the media
  • keeping up to date with media stories and trends
  • managing budgets

Working environment

You may need to wear smart business dress.

You could work in an office or at a client's business.

You can get into this job through:

  • a university course
  • working towards this role
  • applying directly

You could do a degree or postgraduate qualification in public relations, communications or marketing before joining an agency.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study
For more information

You could join a public relations firm as a manager and with experience, work your way up to become a company director.

Direct application

You could apply to become a public relations (PR) director if you've got several years' experience at senior management level in PR, marketing or communications.

More information

Further information

You can find out more about a career in public relations from the Public Relations & Communications Association and the Chartered Institute of Public Relations.

You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.

You could also work as a PR consultant, advising corporate clients on communications strategy and policy.

Skills required and how your skills match up

What skills are required?

You'll need:

  • knowledge of media production and communication
  • customer service skills
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • persistence and determination
  • excellent verbal communication skills
  • to be flexible and open to change
  • the ability to sell products and services
  • to be able to use a computer and the main software packages competently
My top 5 skills from the skills bank
Please sign in to compare your skills to this job. Sign in

To save or view your choices and results you must sign in or register (takes 1 minute).

Sign in Register