Annual Salary
£20,000 to £36,000
Average UK salary in 2022 was £33,200
(source Office for National Statistics)
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Market research executives help clients find out about people's views on consumer products or political and social issues.
Average UK salary in 2022 was £33,200
(source Office for National Statistics)
You could work: evenings / weekends; away from home
There will be
2.9% more Market research executive jobs in 2027.
In your day-to-day duties you may:
You could work in an office or at a client's business.
You can get into this job through:
The type of subjects you can study depends on whether you're interested in quantitative or qualitative research. Quantitative research involves collecting numbers and facts. Qualitative research is about gathering impressions, opinions and views.
For quantitative market research work, you may find it useful to get a degree in:
For qualitative jobs, you may find it helpful to have a degree in:
Degrees in English or marketing are usually useful. A science or engineering subject may help for some specialist industrial jobs.
You'll usually need:
You could do a college course which would teach you some of the skills you need in this job. Relevant courses include:
You'll usually need:
You could do a Market Research Executive Level 4 Higher Apprenticeship, or a Social Researcher Level 6 Degree Apprenticeship.
These can take from 1 year and 6 months to 3 years and 6 months to complete.
You'll usually need:
You could work as a market research assistant or interviewer without a degree. You’ll still need to be very good at:
You could also start as a research assistant in an agency and get promoted to executive or account manager as your experience grows. You’ll usually be expected to take further qualifications.
You could get your first job as a market research executive through a graduate training scheme. Some larger employers run training schemes for new recruits.
You could also do specialist courses through professional bodies, like The Market Research Society.
You may be able to get a paid internship with a company where you're given a project to complete. This will allow you to develop your skills and show an employer what you’re able to do.
Being able to speak different languages could be an advantage for international work.
Whatever your qualifications, you’ll find it useful to have experience in:marketing; sales or advertising; interviewing for market research
You can find out more about market research careers from The Market Research Society.
You could move into people or project management, or become a self-employed market research consultant.
You could also work in advertising or marketing promotions.
You'll need: