Annual Salary
£18,000 to £50,000
Average UK salary in 2019 was £30,378
(source Office for National Statistics)
Swap to Admin, HR, legal or Finance & accounting or go back to all job sectors
Swap to Admin, HR, legal or Finance & accounting or go back to all job sectors
Advertising media planners decide which media is best suited to advertising their client's products or services.
Average UK salary in 2019 was £30,378
(source Office for National Statistics)
You could work: evenings; occasionally
There will be
4% more Advertising media planner jobs in 2026.
In your local area
You could:
You could work in an office or at a client's business.
You can get into this job through:
You'll usually need a foundation degree, higher national diploma or degree in a related subject like:
With your degree you can apply for graduate roles like junior media planner in advertising agencies. Some employers combine media planning and media buying roles, giving you the opportunity to gain broader experience before specialising in planning.
You'll usually need:
You could start on an advertising and media executive advanced apprenticeship and with qualifications and experience move into media planning.
This typically takes 18 months to complete as a mix of learning in the workplace and study.
In smaller advertising agencies you could start in a more junior position, like an administrator, and work your way up as your experience of the industry develops.
Getting as much work experience as possible will help you gain a better understanding of the role, and to make contacts who may help you to find paid work in advertising. You could try:
Social networking sites like Twitter or LinkedIn can be useful for finding and contacting companies and agencies.
You could study the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year's experience in an advertising, marketing or communications role.
Any work experience in media, marketing, communications or sales would also be useful.
You could join the Institute of Practitioners in Advertising, for professional development, training opportunities and to make industry contacts.
You can find out more about becoming an advertising media planner from the Institute of Practitioners in Advertising.
You can also find out more about working in creative careers from Discover Creative Careers.
With experience, you could move into account management or become a senior planner or strategic manager.
You could work as a freelance media planner.
Professional and industry bodies: You could join the Institute of Practitioners in Advertising, for professional development, training opportunities and to make industry contacts.
You can find out more about becoming an advertising media planner from the Institute of Practitioners in Advertising.
You'll need: