Annual Salary
£18,000 to £45,000
Average UK salary in 2019 was £30,378
(source Office for National Statistics)
Swap to Admin, HR, legal or Finance & accounting or go back to all job sectors
Swap to Admin, HR, legal or Finance & accounting or go back to all job sectors
Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.
Average UK salary in 2019 was £30,378
(source Office for National Statistics)
You could work: 9am to 5pm; attending events or appointments
There will be
4.1% more Advertising account planner jobs in 2026.
You could:
You may need to wear smart business dress.
You could work in an office or at a client's business.
You can get into this job through:
You could do a degree in:
On successful completion of your degree you could join an advertising company through a graduate scheme.
Employers value experience of the advertising industry so it's important to take up opportunities for work experience, internships or year placements during your degree.
Your university careers service can help you find suitable work experience.
You'll usually need:
You could start by doing an advertising and media executive advanced apprenticeship.
With skills and advertising industry experience you may be able to work your way into account planning.
There are no set entry requirements but it may help you to get in if you have:
In smaller advertising agencies you may be able to start in a junior position like an administrator, and work your way up as your experience in the industry grows.
Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:
You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.
You could gain relevant skills from studying the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year's experience in an advertising, marketing or communications role.
Some companies may expect you to start as a trainee advertising account executive or advertising account manager and move into account planning when you have experience.
You could join the APG for professional development, training opportunities and to make industry contacts.
You can find out more about careers in advertising from the IPA, the APG and Discover Creative Careers.
You could become a senior account planner or move into management.
You could go into specialist research positions.
You may choose to work as a freelance planning consultant, or set up your own agency.
You'll need: