Creative and Media

What's it all about?

Good question – and not so easy to answer. A lot of the jobs in the creative sector are new – many didn’t exist 15 years ago and new jobs are being created all the time. Here’s a rough idea of the types of areas covered.


Performing arts includes theatre, musical theatre, dance, opera, puppetry, mime, carnival, street and circus arts (and all of the ‘support jobs’ needed).

Literature includes writers, novelists, poets and playwrights.

Visual arts covers a range of art forms, including painting, sculpture, photography and digital.

Design is applied to almost all aspects of our lives nowadays, both in terms of function as well as form, and includes:

  • Ceramics – design for one-off and mass production.
  • Fashion – men’s, women’s and children’s wear, knitwear, shoes, hats, work wear.
  • Furniture – design for one-off and mass production.
  • Interiors – includes design for retail, domestic, commercial and industrial environments.
  • Jewellery – design for fashion jewellery and for precious stones and metals.
  • Product – includes everything from cars and aeroplanes to vacuum cleaners and wheelbarrows.
  • Textiles – design for printed, woven and knitted textiles for fashion, domestic and industrial use.


In the UK, the media sector employs 550,000 people and encompasses opportunities in a wide range of sectors including; animation, computer games, film production, animation, interactive media, radio, television and advertising.

Media includes design for print (such as newspapers, magazines, brochures), typography, corporate identity, advertising, packaging, TV and film graphics, and illustration. The advertising sector covers advertising, media, marketing and public relations or communications companies.

Advertising involves selling and promoting brands and goods to attract more people to buying them. This involves using a wide range of different techniques – from creating targeted Facebook advertising to making adverts for YouTube and then analysing the campaigns.

Many of these roles rely on computing and digital skills.

Compare jobs you like and see if they are predicted to grow

To find out what you will earn in different jobs (you can put in up to three) and see other facts including whether this job is predicted to grow in the UK, use the Careerometer which is on the left of each Job Sector page (yellow box).

Is this a predicted growth area in the South of England?

The Local Enterprise Partnerships (LEPs) have been asked to predict which job sectors will grow. This information could help you develop your skills and gain qualifications for specific job roles, sectors or particular places where there are likely to be opportunities. No growth doesn't mean there are no jobs but growth does mean there are likely to be more jobs!

This sector is considered a priority by a number of Local Enterprise Partnerships in Oxford and Thames Valley, West of England, Dorset and Cornwall & Isles of Scilly areas.

Oxford and Thames Valley - This area is one of the UK’s top 10 ‘hot-spots’ for creative industries and is expected to grow.

Solent - There are no predictions or priorities from the local LEP regarding this sector.

South West - Considered a priority by the Local Enterprise Partnerships in the West of England, Dorset and Cornwall & Isles of Scilly.  Bristol has a focus on the Creative industries. Dorset and Cornwall & Isles of Scilly plan to support growth in this area. 

Find out more about growth industries in the South of England.

Find out detailed information about employment in the West of England 2015 for CREATIVE AND DIGITAL.

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